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Joint Venture 101 for Consumer Brands

Joint venture, also known as strategic partnership or co-branding, is one of the best ways to grow your consumer good (hardware, physical product, widget) business. Why? Because when done it’s right,...

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5 Ways Consumer Brands Can Make Customers Feel Like VIPs

We know the golden age is here. Due to the democratizing technology readily available, competitors can easily and quickly replicate your consumer product. Just look at how fast copycat products appear...

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